Hooked: How to Build Habit-Forming Products pdf by Nir Eyal is a book that explores the psychology behind why some products become habit-forming while others don’t. The author presents a framework that he calls the “Hook Model” which consists of four stages: Trigger, Action, Variable Reward, and Investment.
This novel was published by Penguin Random House in November 2014, a major publishing company that operates in the United States and many other countries. The main theme of the book is how to design and build habit-forming products.
The author, Nir Eyal, explores the psychological principles behind why some products are more habit-forming than others and provides a framework for building products that people will use and keep using. The book falls under the category of Business and Self-Help.
This novel has received generally positive reviews from critics and readers alike. The book is available in a variety of formats, including hardcover, paperback, ebook, and audiobook.
Summary of Hooked: How to Build Habit-Forming Products
This novel explains four stages: Trigger, Action, Variable Reward, and Investment. The Trigger stage is about creating an initial prompt that gets the user’s attention and leads to the desired action. This can be an external trigger (like an ad or notification) or an internal trigger (like a feeling or thought).
The Action stage involves making the desired behavior as easy and frictionless as possible. This means removing any barriers that might prevent the user from taking the action.
The Variable Reward stage is about providing the user with a reward that is not predictable. This keeps the user engaged and interested in the product. The rewards can be social (like receiving likes or comments), functional (like saving time or money), or emotional (like feeling accomplished or connected).
The final stage, Investment, is about getting the user to invest time, effort, or money into the product. This creates a sense of ownership and commitment, making it more likely that the user will continue to use the product.
Overall, the book provides practical advice for building products that people will use and keep using, using real-world examples from successful companies like Facebook, Instagram, and Pinterest.
Hooked: How to Build Habit-Forming Products Book Details
|Book||Hooked: How to Build Habit-Forming Products|
|Publisher||Penguin Random House|
|Number of Pages||167|
About the Author
Nir Eyal is an author, speaker, and consultant who specializes in the intersection of psychology, technology, and business. He is best known for his book “Hooked: How to Build Habit-Forming Products” which explores the science behind habit formation and provides practical advice for building products that people will use and keep using.
Eyal has a background in the technology industry, having worked as a product manager for several tech companies, including AdNectar, Sunshine Business Development, and Oracle. He also founded and sold two startups, including a company that developed technology for the gaming industry.
Eyal has written for several publications, including the Harvard Business Review, TechCrunch, and Psychology Today. He is a frequent speaker at conferences and events, and he also teaches at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Overall, Eyal is recognized as an expert in the field of behavioral design and has helped many companies design products that are engaging and habit-forming.
Hooked: How to Build Habit-Forming Products Book Multiple Languages Editions
This book is attainable in numerous languages and you can check it in any language of your interest.
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Similar Books to Hooked: How to Build Habit-Forming Products Book
- Atomic Habits by James Clear
- The Power of Habit by Charles Duhigg
- Thinking, Fast and Slow by Daniel Kahneman
- Nudge by Richard H. Thaler and Cass R. Sunstein
- Influence: The Psychology of Persuasion by Robert Cialdini
Hooked: How to Build Habit-Forming Products PDF Free Download
In this section, this book is available for free download.
FAQs (Frequently Asked Questions)
What is the type of Hooked: How to Build Habit-Forming Products?
The type of this book is a non-fiction book that falls under the category of business and self-help.
Is Hooked: How to Build Habit-Forming Products the best book for all readers?
It is primarily targeted toward entrepreneurs, product designers, and marketers who are interested in building products that are habit-forming.
How many pages are in Hooked: How to Build Habit-Forming Products?
This novel is available in 168 pages.
Is Hooked: How to Build Habit-Forming Products worth the read?
Many readers have found “Hooked: How to Build Habit-Forming Products” to be a valuable and insightful book. It has received positive reviews for its practical advice, clear writing style, and real-world examples.