Contagious: Why Things Catch On pdf is a book by Jonah Berger, published in 2013. It explores the science behind why certain products, ideas, and behaviors become popular and spread quickly. This novel was published by Simon & Schuster on January 15.
The book is classified as a marketing and self-help book, and it provides insights into the science behind why certain products, ideas, and behaviors become popular and spread quickly.
The book has been well-received by readers and has received positive reviews from critics. It was a bestseller, selling thousands of copies in its first year of publication. The novel is available in hardcover, paperback, and eBook formats. You can download this book in pdf file structures.
Summary of Contagious: Why Things Catch On
The book argues that there are six key principles that make things contagious: people like to share things that make them look good or provide value to others. Triggers: things that are top-of-mind are more likely to spread.
Emotion: people are more likely to share things that elicit an emotional response. Public: visible actions, such as seeing others using a product, can make it more attractive.
Practical value: information that is useful or solves a problem is more likely to spread. Stories: information that is framed as a story is more memorable and more likely to be shared. The book provides examples and case studies to illustrate these principles and provides insight into how they can be applied in marketing and communication.
Contagious: Why Things Catch On Book Details
|Book||Contagious: Why Things Catch On|
|Publisher||Simon & Schuster|
|Number of Pages||141|
About the Author
Jonah Berger is an American marketing professor and researcher. He is the James G. Campbell Jr. Associate Professor of Marketing at the Wharton School at the University of Pennsylvania.
He has been recognized for his research on viral marketing, word-of-mouth, and social influence, and is the author of several books on these topics.
Berger received his Ph.D. in Marketing from Stanford Graduate School of Business and his B.A. in Economics from the University of California, Berkeley.
His work has been published in top-tier academic journals and has been featured in a variety of media outlets, including The New York Times, The Wall Street Journal, and Harvard Business Review.
Contagious: Why Things Catch On Book Multiple Languages Editions
This novel is attainable in multiple languages and you can also check this book in different countries.
|Book Editions||Check Now|
Similar Books to Contagious: Why Things Catch On Book
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
- Contention: Marketing in an Age of Activism by Douglas Van Praet
- Going Viral by Andrew TenBrink and Eddy Hazell
- Influence: The Psychology of Persuasion” by Robert Cialdini
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FAQs (Frequently Asked Questions)
What is the Contagious: Why Things Catch On a book about?
It is a book about the science behind why certain products, ideas, and behaviors become popular and spread quickly.
Is Contagious: Why Things Catch On PDF a good book?
The quality of the book “Contagious: Why Things Catch On” is subjective and can vary depending on individual opinions and perspectives.
Who is the real author of Contagious: Why Things Catch On?
The author of “Contagious: Why Things Catch On” is Jonah Berger.
What is the genre of Contagious: Why Things Catch On?
It is classified as a marketing and self-help book.